Emblazoned with Lucky
Me! and Bingo’s distinctive designs, the shirts will be available in Uniqlo
stores here and in Southeast Asia
They've been staples of Pinoys' homes for
years. Now two beloved Filipino food brands appear front and center on quality
cotton shirts by a global retail giant.
A collaboration between Monde Nissin
Corporation and Japanese casual clothing label Uniqlo produced T-shirts
carrying the distinctive designs of iconic Filipino brand, Lucky Me!, and the
country’s favorite cookie sandwich, Bingo.
 |
| For the first time, Monde Nissin collaborates with Uniqlo to produce limited edition tees featuring designs of iconic Filipino brand, Lucky Me!, and the country’s favorite cookie sandwich, Bingo. |
“The collaboration between Monde Nissin Corporation and Uniqlo sees the coming together of two companies that have well-loved brands and share the same goal of being part of people's lives through their world-class products,” says Melissa Pabustan, Monde Nissin's Head of Corporate Communications. “For years, Lucky Me! and Bingo have established themselves as favorite food brands. We are pleased that being part of Uniqlo's South East Asia Corporate Collaboration will allow our consumers here and abroad to enjoy and appreciate Lucky Me! and Bingo in a unique and fun way.”
 |
| As part of Uniqlo’s South East Asia Corporate Collaboration, Uniqlo and Monde Nissin come together to produce limited edition tees with designs of Lucky Me! and Bingo, and be part of Filipino’s lives through their world-class products. |
“We are very happy about the warm acceptance of Filipinos for Uniqlo since 2012,” says Geraldine Sia, General Manager of Uniqlo Philippines. “As we continue being part of Filipinos’ everyday lives, we share the same joy as we partner with well-loved Filipino household brands Lucky Me! and Bingo. We believe that this partnership will bring Bingo, Lucky Me! and Uniqlo closer to Filipinos.”
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| Monde Nissin and Uniqlo’s limited edition tees featuring designs of staple Filipino brands Lucky Me! and Bingo will be available in all Uniqlo stores nationwide and in Southeast Asia starting June 27. The shirts retail at P590.00. |
As the leading instant noodle brand in
the country, Lucky Me! has been a staple in every Filipino pantry with its wide
array of products that are hinged on local flavors sure to appeal to the
Filipino taste. The launch of this collaboration coincides with the recent
release of the Kantar Brand Footprint Report, with Lucky Me! once again topping
the list of fast moving consumer good brands in the Philippines in 2015.
Meanwhile, as a catalyst of daily sweet connections, Bingo Cookie Sandwich
continues to captivate consumers, especially today’s teens, with its creamy
fillings spread between melt-in-your-mouth chocolate cookies, and its
distinctively “kilig” commercials.
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| Through the world-class, limited edition tees brought by the collaboration of Monde Nissin and Uniqlo, Filipino consumers here and overseas can appreciate Lucky Me! and Bingo in a unique and enjoyable way. |
The limited edition collection will be
available in all Uniqlo stores nationwide at PhP 590 each starting June 27. The
shirts will also be available in Uniqlo stores in Southeast Asia, including
Malaysia, Thailand, and Indonesia.
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| (L-R): Uniqlo Philippines General Manager, Geraldine Sia and Monde Nissin Philippines Head of Corporate Communication, Melissa Pabustan, celebrate the first collaboration of their well-loved brands. |
The WAHM, Dulce Javier- Ansis