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Here’s Why Everyone’s Talking About the #OneWashWonder



Here’s Why Everyone’s Talking About the #OneWashWonder
Filipinas Discover the New Olay Skin Whitening Bar



Let’s face it, skin care isn’t easy. It takes patience and discipline to find the right products and – more importantly – stick to a skin care regimen.

Making this even more complicated, skin care goals change over time. These may include wanting to correct an uneven tan from too much time spent under the sun, to brighten a dark spot, or to make skin more radiant. Many women frequently change up their skincare ritual, willingly trying different products and methods to discover the best. In the search for the best skin care regimen, many women agree that “Beauty is pain.”

However, some women take this adage a little too far, particularly among women who want fair skin and an even skin tone. They try – and eventually throw away – ineffective products. They use whitening soaps until they experience tingling or stinging sensations, thinking this is a sign of efficacy. Beauty does not have to mean pain, especially when it may be doing more harm to the skin than good.



To make every woman look and feel beautiful, the World’s No. 1 Facial Skin Care Brand Olay provides skin care products to address every skin care need, including whitening.

After weeks of speculation, Olay reveals itself to be the #OneWashWonder that promises fair, radiant skin without the pain. During an exclusive preview for beauty enthusiasts, Olay unveils the new Olay Skin Whitening Bar, which 8 out of 10 Filipinas agree helps to whiten skin from the very first use. It’s no wonder that the new Olay is quickly winning over fans, including beauty queen, model and entrepreneur Valerie Weigmann. “Getting and maintaining fair skin has never been easier,” she shares.


New Olay Skin Whitening Bar has a Triple Whitening System that gently exfoliates, brightens and evens the skin tone. It even contains 90% of the active ingredient found in Olay Natural White Day Cream. More than its proven efficacy, it is also dermatologically and clinically tested to be gentle on skin with naturally-derived ingredients like rose, pearl and milk extracts. It also has a longer lasting scent and a rich lather that leaves skin soft, smooth and moisturized.

Jia Salindong-Du, P&G Country Leader for Personal Care, adds, “As the World’s No. 1 Facial Skin Care Brand, Olay is built on a deep understanding of women around the world, including the Philippines. Committed to make every woman look and feel her best beautiful, Olay provides products to address her skin care needs – from anti-ageing to whitening.

“Among the Filipinas who want fair skin, we heard that they leave whitening soaps on their skin until they feel a stinging sensation, which may result in skin irritation. With its skin care expertise, Olay proves that this #OneWashWonder can be both effective and gentle,” she shares.



With the new Olay Skin Whitening Bar, fair skin does not have to be a long or painfulprocess anymore. Get natural white skin from first use. Discover the #OneWashWonder for yourself today.

Olay Skin Whitening Bar is available nationwide in Rose & Milk, Vitamin C and Papaya.
Olay Skin Whitening Bar with Rose & Milk (60g) Php34.00
Olay Skin Whitening Bar with Rose & Milk (90g) Php46.00
Olay Skin Whitening Bar with Papaya (60g) Php34.00
Olay Skin Whitening Bar with Papaya (90g) Php46.00
Olay Skin Whitening Bar with Vitamin C (60g) Php34.00
Olay Skin Whitening Bar with Vitamin C (90g) Php46.00





About Procter & Gamble



P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulder ®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

The WAHM, Dulce Javier- Ansis

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