MANILA, Philippines, May 6,
2015
Mother’s Day is upon us.
And while most are already
preparing—with sweet cards, elaborate bouquets, homemade breakfast-in-bed menus
and pampering schedules—there’s one gift that will in fact, keep on giving…long
after the final card has been stored in your mother’s box of mementos.
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Scent, it is often said,
conjures memories more lucid than any other sense. In fact, babies know a
mother’s scent before they are able to see their mothers. So is it any surprise that the simple whiff of
something familiar evokes so much emotion and nostalgia?
With the scent of your mother
familiar to you practically since birth, trips down memory lane become more
frequent as we near that 2nd Sunday of May. More than just familiar
sights and sounds, many scents remind you of your mother – the aroma of her
signature dish, the comforting smell of your blanket as she tucks you in at
night, the scent of her dress as she hugs you tight.
Scents remind you of moments
you can never forget – moments you shared with the woman who has always been
and will continue to be by your side, your mother.
Downy understands the power
of scents, and helps mothers create even more memories with their children. As
the partner of mothers every day, Downy joins in the tribute to the mothers who
work tirelessly day in and out for their family and whose love for their
families is timeless.
Downy introduces a classic akin to a
mother’s unwavering love and care – Timeless from the Parfum Collection. “Just in time for Mother’s
Day, we introduce new Downy Timeless, which represents a scent meant to evoke
the sincerity and simplicity of unwavering, genuine love,” begins Deirdre de
Padua, P&G Communications Manager.
In a gathering of mothers hosted
by Downy Timeless, guests celebrate how a mother’s love not only endures but
also evolves over time. Her words and actions stay with her children forever,
and affect the kind of parents her children may eventually be.
Event host Stephanie
Zubiri-Crespi shares, “They say that you will only begin to understand how it
is to be a parent, or in this case, a mother, once you have become one
yourself. As a new mom, I had to figure out many things, and my mom was there
to help me along the way. They say that you will only begin to understand how
it is to be a mother once you become one yourself. Truly, how my mom raised me
made me the mom I am today.”
“We wanted to provide a classic
scent that mirrors how a mother’s love never goes out of style,” de Padua adds. Downy Timeless combines the playful notes of citrus
fruits that hark back to memories of youth; the feminine scent of flowers reminiscent
of femininity; and is mixed with a trace of musk and sandalwood, to evoke
stability and calmness.
This Mother’s Day, the best
gift is creating new memories with your mother, celebrating the love that never
goes out of style. And, to complement each sweet moment, never underestimate
the power of Timeless scent.
About Procter & Gamble
P&G
serves nearly five billion people around the world with its brands. The Company
has one of the strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®,
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