Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design
ATLANTA, Feb. 26, 2015 – A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the brief for the creation of the Coca-Cola bottle which is 100 years young this year. To mark this milestone, The Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.
Campaign Features Iconic Celebrities, Elvis Presley, Marilyn Monroe and Ray Charles
The Coke Bottle 100 campaign will come to life through a number of elements, including:
- The Coca-Cola Bottle: An American Icon at 100 - Art Exhibition at the High Museum of Art in Atlanta, Georgia
- The Coca-Cola Bottle: Inspiring Pop Culture for 100 Years - Traveling Art Tour
- 14 new television and digital films
- Kissed By – Out of Home and print campaign featuring iconic celebrities
- Nobody Like You – New Music Anthem from emerging artist, Francesco Yates
- Kiss The Past Hello – A book published by Assouline and featuring classic and contemporary images of the bottle
- Story of the Coca-Cola Bottle App – Interactive journey for consumers through the Coca-Cola archives in Atlanta
ATLANTA, GA - FEBRUARY 26: Director of the High Museum Michael Shapiro speaks onstage during The Coca-Cola Bottle: An American Icon at 100 exhibition at the High Museum of Art on February 26, 2015 in Atlanta, Georgia.
|ATLANTA, GA - FEBRUARY 26: A general view of atmosphere during The Coca-Cola Bottle: An American Icon at 100 exhibition at the High Museum of Art on February 26, 2015 in Atlanta, Georgia.|
|Photo Credit: Andy Warhol (American, 1928–1987), Coca-Cola (3), 1962, casein on canvas. Crystal Bridges Museum of American Art, Bentonville, Arkansas. © 2015 The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York|
Coca-Cola, in partnership with French publishing house Assouline, will release a limited-edition book highlighting the rich history of the Coca-Cola bottle, titled Kiss the Past Hello. In addition to famous artwork featuring the Coca-Cola bottle, The Coca-Cola Company invited contemporary artists and designers from around the world to reinterpret the bottle in their own signature aesthetic. The result is a stunning array of “mash-up” artwork, which will be showcased in the book when it is released in March 2015.
To share our rich heritage with our consumers in a contemporary way, we have created an interactive journey through the Story of the Coca-Cola Bottle App that takes you through a behind-the-scenes look at our Coca-Cola Archives featuring stories about both the brand and the bottle from inside our headquarters in Atlanta. The free App will be available in both Apple and Android formats.
Throughout the year, Coca-Cola Journey will act as a hub for all centennial celebration content, providing a single destination for consumers to experience the campaign.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.