Western Union announces fundraising project during the ‘Winter Escapade 2’ tour to support and uplift livelihood communities in the Philippines.
Manila, Philippines, January 30, 2015 – More than 200 Filipino Canadians are looking forward to experiencing the warm welcome of our fellowmen, the warm hugs of their family and friends and the warm sunshine in the Philippines as they visit the country for their Winter Escapade 2 – It’s More Fun in the Philippines tour this coming January 30 to February 6, 2015, The Western Union Company (NYSE:WU), a leader in global payment services, announced today.
The Department of Foreign Affairs, Tourism Promotions Board of the Philippines and the Philippine Embassy to Canada has again organized a heritage tour for Filipino Canadians in Canada to visit the Philippines to deepen their connection with the country’s beautiful and rich history, heritage and culture. It is also an opportunity to attract investment into tourism projects in the country.
Western Union has been an active supporter of the tour since 2008 and this year, they will show support for the Winter Escapade 2 tour through the launching of the Western Union Sunshine Adventure promotion for its delegates. Participants will simply take “selfies” in different historical tourist spots during the tour and upload their entries in their respective Facebook accounts using the hashtag #WUSunshineWE2 for a chance to win special prizes during the tour’s farewell dinner.
Participants are encouraged to request their friends to ‘Like’ and share their photos with the end view of gathering more Likes for the project. For every Like, Western Union will match an equivalent amount of one hundred pesos (1 Like = P100) (to a maximum contribution of PHP500,000). The amount raised by the collective Likes will go to a special cause supported by the Philippine posts comprising Team Philippines in Canada.
“Western Union recognizes that many Filipino migrants feel a sense of responsibility to help out fellow countrymen and as a company we are giving them opportunities to build these connections,” said Patricia Riingen, Senior Vice President, Southeast Asia & Oceania, Western Union. “The activity aims to gather ‘Likes’ and shares from friends and families of our Filipino Canadian delegates, in a collective effort to raise funds for our Like for a Cause project,” Added Riingen.
Through the Western Union Sunshine Adventure promotion, support will be given to help boost the livelihood of different communities in the Philippines. Both the Winter Escapade 2 tour delegates can participate in Like for a Cause project.
For more information, you may visit this website www.WUSunshineAdventure.com to like the Sunshine Adventure selfies of the delegates. Promo runs from January 30 until February 15, 2014. Terms and conditions apply.
About Western UnionThe Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of September 30, 2014, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of over 500,000 Agent locations in 200 countries and territories and over 100,000 ATMs and kiosks. In 2013, The Western Union Company completed 242 million consumer-to-consumer transactions worldwide, moving $82 billion of principal between consumers, and 459 million business payments. For more information, visit www.westernunion.com.